Organic: Organic is anything that happens on social media without paid promotion. Organic metrics include People Reached, Video Views, Engagement Rate and Total Engagements.
Paid: Paid refers to actions on social media that are influenced by advertising dollars spent. Any post that appears as ‘Sponsored’ is paid social media. Paid social media includes boosted posts, ads optimized for clicks, lead generation forms, video ads, among other objectives.
For Facebook pages, Sharelov collects both organic and paid social media metrics.
For Instagram Business accounts, Instagram currently only provides organic social media engagements.